Schema.org is a collaborative effort between major search engines like Google, Yahoo, and Bing to create a standard markup language for websites. The purpose of this language is to help search engines better understand the content of a web page, resulting in more accurate and relevant search results.
In simple terms, Schema.org is a set of guidelines that webmasters can use to mark up their web pages with structured data. This structured data makes it easier for search engines to understand the content on the page and display it in a more useful way in the search results.
Why is Schema.org important?
Schema.org is important because it helps search engines understand the content of a web page. This means that when someone searches for a particular topic or keyword, the search engine can better understand what the user is looking for and provide more accurate and relevant search results.
For example, if you have a recipe website, you can use Schema.org markup to specify the ingredients, cooking time, and nutritional information of each recipe. When someone searches for a recipe, the search engine can use this information to display rich snippets, which include a picture, a summary of the recipe, and the cooking time.
Another example is an e-commerce website. By using Schema.org markup, you can specify the price, availability, and product information of each product on your website. This information can then be used by search engines to display rich snippets, which include the product image, price, and availability.
How to use Schema.org?
To use Schema.org, you first need to understand the different types of schema markup available. There are over 800 different types of schema markup available, including markup for articles, reviews, recipes, events, products, and more.
Once you have identified the type of markup you need, you can add the relevant markup to your web page using Microdata, RDFa, or JSON-LD. These are all ways of marking up the content of a web page with structured data.
Microdata is the easiest markup language to use, as it involves adding attributes to the HTML tags on the page. RDFa involves adding attributes to the existing HTML tags, while JSON-LD involves adding the structured data in a separate script tag.
Once you have added the markup to your web page, you can use Google’s Structured Data Testing Tool to check that the markup is correct and that the search engine can understand the content of your page.