Have you ever noticed how when you share a link on social media, it automatically generates a preview with a title, image, and description? This is made possible through a technology called Open Graph Protocol (OGP), which enables websites to provide metadata that social media platforms can use to create rich snippets of content.
But did you know that there are guidelines for using Open Graph Protocol? This is where the Open Graph Policy comes in. In this article, we’ll dive into what Open Graph Policy is and why it’s important for website owners and marketers.
Open Graph Policy is a set of guidelines for using Open Graph Protocol, created by Facebook. It outlines how websites should use metadata to provide accurate and informative previews of their content on social media platforms.
The policy covers a range of topics, including:
- Image specifications: Images should be at least 1200 x 630 pixels, in a 1.91:1 aspect ratio, and in either PNG or JPEG format.
- Title and description: Titles should be concise and accurate, while descriptions should be informative and provide context for the content.
- URLs: URLs should be consistent with the content of the page, and should not be misleading or redirect to unrelated content.
- Avoiding spammy content: Websites should not use Open Graph Protocol to promote spammy or misleading content, such as clickbait headlines or false claims.